Entrepreneur / Co-Founder
Lyle del Mundo was born and raised in Chicago, Father of 3, and currently serves as President of one of the oldest and largest Filipino American non-profit organizations in Los Angeles, SIPA. He is marketing consultant and has helped build some of the biggest brands and personalities in the world. Some of his past clients include Jordan Clarkson, Bruno Mars, Sean “Diddy” Combs, Nissan North America, Verizon Wireless, Ciroc Vodka, Sanrio, Universal Pictures, ABS-CBN, San Miguel Brewery, Monster Products, Philippine Department of Tourism, Nestle, and many more. With over 20 years of experience as marketer and event producer he has helped connect the dots within the Filipino community and general market around the world.
First Vice President
Edward Malicdem is a First Vice President and Resident Director- Wealth Management Advisor at the Glendale Merrill Lynch office. Along with his team, Ed works with a select group of families and businesses in developing wealth management strategies.
Ed understands that one of the biggest challenges for individual, family or business owner is in creating a dynamic and flexible wealth management plan, and he utilizes Merrill Lynch’s to aid clients in the pursuit of these goals. He is committed to understanding the specific situations of clients and systematically reviews their progress to recommend adjustments along the way. In addition to business finances, Ed also focuses on with tax minimization strategies as a focal part of his retirement and estate planning process.
Additionally, Ed works closely with clients’ other family advisors including their attorneys, CPA’s, and key family members, allowing him to focus holistically on clients’ total financial picture. Addressing estate planning and financial issues is generational; therefore, Ed believes it is imperative to bring all key parties together to ensure proper estate succession.
Ed is a native of Southern California and graduated from La Salle High School in Pasadena. He earned dual degrees in Political Science and History at UC Berkeley, before studying law at Whittier College School of Law and ultimately transitioning into the area of financial services.
Ed currently resides in Eagle Rock with his wife, Monique, and children, Maddy and Michael. Deeply committed to his local community, he serves as the Vice President for the Board of Trustees at SIPA (Search to Involve Pilipino Americans). In addition, he is a member of the Board of Regents at La Salle High School, and is active in his local parish, St. Dominic’s. In his free time, Ed enjoys spending time with his family and golfing occasionally.
Ed does not provide legal advice in his role at Merrill Lynch.
Jessica del Mundo is a media and communications professional based in Los Angeles. Currently, executive director of 10storyhouse, a bi-coastal public relations agency specializing in communications, media relations, and content creation. Also serving as editorial director of Brave New Girl, a cause-related publishing brand launching in 2019, and elected executive secretary of the board of directors for Search to Involve Pilipino Americans (SIPA) in Historic Filipinotown.
Previously, SVP/PR executive director of media, in charge of consumer marketing campaigns at global agency GOLIN (Interpublic Group), leading award-winning public relations programs for major consumer brands for nearly a decade. Began PR career as broadcast media counsel and senior team leader at Casey Sayre & Williams, a top-ranked L.A. boutique agency, responsible for establishing and promoting The Grove brand for CARUSO, also representing business leaders, artists/entertainers, and arts/civic groups in PR projects and campaigns throughout Southern California. Formerly, a broadcast TV journalist/press corps member as news producer at FOX News, associate producer with Emmy award-winning investigative news unit Fox Undercover, and producer for network news magazine Fox Files.
CPA / Partner
Meloni Hribal Tratner LLP
Rita Garcia Acuna is a partner and a certified public accountant with over 14 years of experience managing projects for clients in the manufacturing, entertainment, social media, wholesale, distribution, and funeral/cemetery industries. Her areas of expertise include financial statement audits and other attestation engagements, financial and internal control consulting, agreed-upon procedures, royalty audits, quality of earnings reports, funeral endowment care compliance audits, tax planning and compliance for multi-state entities, representation in tax audits, including entities with multiple business segments for consolidation. Rita has a Master’s Degree in Business Administration and is a member of the AICPA and CalCPA. Prior to public accounting, she worked in business and systems implementation projects with Accenture Consulting.
Ritchie N. Arce is the current Chief Executive Officer of Greenwood Healthcare, Inc. dba TC Palliative and Hospice Care, which was acquired in 2017 and went through recertification and accredited by the Joint Commission in 2018. He has an extensive experience in the healthcare industry for 18 years, and obtained several certification including wound care with the National Wound Alliance in 2013. He has been a community liaison and patient advocate, provided training and education in the long term care, acute care, preventative medicine and end of life care.
In addition to his role as a Chief Executive Officer, Ritchie is an active community volunteer and is currently a member of the Board for Search to Involve Pilipino Americans, which is a non-profit organization, actively promoting the growth of Historic Filipinotown in Los Angeles, California. Ritchie is also a certified basketball coach for the Catholic Youth Organization and Los Angeles Recreational Parks. Helping the community in anyway, have been his passion and striving to make a difference with youth.
Moët Hennessy Key Account Manager
Born and raised in Fremont, California, Katrina Jo began modeling and dancing at the age of three. Over the course of the next fifteen years she trained in Ballet, Tap, Jazz, Pointe, Lyrical, Modern and Hip-Hop dance styles at a premier performing arts studio in Northern California. Her talent and abilities were quickly recognized, earning her national awards including “Ms. Teen Dance”, “Ms. Dance USA” in addition to several for her choreography.
In 2006, Katrina earned a spot with the San Diego Charger Girls where she performed for three seasons while serving as team captain and Pro Bowl nominee for two seasons. After relocating to Los Angeles in 2009, Katrina was selected as a member of the Los Angeles Clippers Spirit Dance Team where she would remain for four seasons - leading the team as one of their captains for two seasons. Simultaneously Katrina brought her skills to bear by choreographing for other southern California dance teams including the San Diego Charger Girls, Los Angeles Clippers Spirit, UCLA Dance Team, Golden Hawks, UC Riverside Dance Team, Los Gatos Dance Company, Dana Hills High School in addition to countless dance studios. Her prowess and public profile made her a desirable judge for dance competitions such as the Pro Cheer Competition, Jam Fest Japan and MOVE Productions.
Sports and competitive dance aside, Katrina’s dance background has also made her a sought after talent by many top performing artists and television studios. Having signed with Los Angeles based BLOC Dance Agency in 2004, she has been featured in a bevy of television shows, commercials and ad campaigns while also performing with the likes of Drake, Rihanna, GooGoo Dolls, Kaskade, T.I., Ludacris, Mariah Carey, Missy Elliot, The Pussycat Dolls and others. After increasing her public profile Katrina was able to successfully leverage her stunning African American and Filipino features for the face of the 2011 American Idol Campaign, ONZIE, FinishLine, Aldo, La Rue, NVR Strings, QVC, ArtistiCreation and various calendars throughout her Charger Girl career.
Outside of her extensive experience in the entertainment industry Katrina also wields a healthy entrepreneurial spirit. She is the owner of her own promotional model and dancer company called GlamGirlsLA and co-founder of Women of POW - a networking organization which links top women of the industry to come together and empower one another. She is the Key Account Manager for Hennessy VSOP Privilege in Los Angeles where she facilitates celebrity outreach and brand events and has also recently started her own Digital Marketing company. When she’s not helming these roles, Katrina Jo loves to give back to the community as she sits on the Board of SIPA (Search to Involve Pilipino Americans).
Brand Marketing Manager
Rachel Buenviaje is a Marketing Manager for Nike, Inc. She is also a member of Search to Involve Pilipino Americans, Filipino Women's Network, and Women in Sports & Events. Rachel is a graduate of University of California, Irvine. She was appointed commissioner on APIA Affairs for the state of California.
Caroucel Chuateco is a Family Medicine physician who practiced in Historic Filipinotown for over 15 years. She now serves as a medical consultant for the Department of Health Care Services.
VP, Alternative Programming
Viacom Media Network
Candida Boyette-Clemons is a Filipino-American television executive with 20 years at Viacom Media Networks. Her career focus has been to promote diversity and inclusion within programming, amplifying people of color both in front of and behind the camera. Growing up bi-racial in the multi-cultural San Francisco Bay Area, she had goals of seeing representation on television that were more reflective of herself and her environment.
Candida’s career in television kicked off as a student at New York University’s Gallatin School of Individualized Study, when she interned at MTV’s House of Style, and was offered a Production Assistant position upon graduation. Candida continued to rise through the company as an Associate Producer then Segment Producer (VMA, TRL, Spring Break and summer specials, News & Docs series, Made.) She went on to produce a long-running entertainment news show for BET (The Black Carpet), spotlighting minorities in Hollywood, before taking a few months to start her own production company (“Eye on Black: A Salute to Black Directors” event, RocaWear 10th Anniversary documentary, BET Awards Digital Post Show.) She returned to MTV Networks as an Executive Producer and helped to relaunch original programs for MTV2 (Guy Code, Nick Cannon Presents: Wild ’N Out, Hip Hop Squares, Charlamagne & Friends, Off the Bat at the MLB FanCave, Joking Off). She is currently the Vice President of Alternative Programming for MTV and VH1, overseeing variety, comedy and game formats (Wild N Out -linear and digital, SafeWord, VH1 Live, Grown & Sexy, Hip Hop Squares, Martha & Snoop’s Potluck Party Challenge.)
Outside of the office, Candida spends time giving back to the community working with Colin Kaepernick’s Know Your Right’s Camp and volunteering at SIPA events (Search to Involve Pilipino Americans). She is an active member at the Producer’s Guild of America and the Television Academy. And her most rewarding role is being a mother to her 7-year old daughter and being present at all her school events and extracurricular activities.
Chef / Co-Founder
The Park's Finest
Johneric Concordia is the Chef and Co-Founder of The Park’s Finest, a Los Angeles-based restaurant in Echo Park, Historic Filipinotown. In his youth at 12 years of age, Johneric was a client of SIPA, participating in programs and projects designed to prevent at-risk behavior and substance abuse. He later returned in his teen years to work on staff as a Coordinator for SIPA’s Youth Programs. Returning again as a client in his twenties, Johneric availed of SIPA’s assistance through the Asian Pacific Islander Small Business program when opening up The Park’s Finest as a catering company with long-time friends. The continued growing support of community coupled with assistance from family allowed for the opening of The Park's Finest brick and mortar in 2012. A year later, the restaurant was featured on the “L.A. Eats” episode of The Food Network’s Diners, Drive-ins, and Dives. In 2017, Johneric hosted episodes of the Discovery Channel Asia’s “Prison Food,” a series that takes a chef into some of the world’s most notorious prisons to cook a meal behind bars, accompanied by volunteer kitchen staff who are inmates themselves.
DJ / Artist / Entrepreneur
DJ Icy Ice is an artist, entrepreneur who has amassed a resume that spans over two decades of performing on the world’s biggest stages & gracing the airwaves on several of LA’s Top Radio Stations. Icy Ice’s artistry has been showcased at the largest music festivals, hottest club venues, and celebrity private parties throughout the US, Australia, China, Canada, Dubai, Europe, Japan, Mexico, the Philippines, Sri Lanka and has been featured as a speaker recently at TEDx.
Icy Ice is an original member of the world renown DJ group, The World Famous Beat Junkies. He has also been the Exclusive DJ for celebrity events such as: Manny Pacquiao Fight Afterparties, Black Eyed Peas, Kanye West, the Grammy Awards, American Music Awards, the Emmys, the Sundance Film Festival, NBA All-Star Games, the Democratic National Convention After Party, the Magic Convention, SEMA, LA Fashion Week, X-Games, and numerous high profile events as well as corporate functions & private events. Icy Ice currently co-produces SNAPBACK events in North Hollywood, Long Beach, Orange County & Las Vegas snapbacklive.com to owning multiple retail shops and creating one of the 1st Online DJ Record Pools – ExclusiveGrooves.com, as well creating the 1st online DJ University where DJs can learn how to DJ online: TurntableU.com.
Icy Ice’s Radio Career spans over 15 years spinning for several of the top rated radio stations in Los Angeles such as: spinning weekends on Power 106, KKBT 92.3 The Beat (Morning Show DJ for The House Party as well as Mid-Days with Diana Steele, Big Lez & Lala), 93.5 KDAY (Morning Show DJ w/ YoYo), Divine Forces Radio w/ Fidel Rodriguez on 90.7 KPFK, and on Movin 93.9 FM (DJ for Rick Dees in the Morning) & was producing mixes on a nationally syndicated mixshow on Superadio.
Icy Ice accomplishments include a role in the movie “The Debut” & music director for the short film “Flip The Record”. Icy Ice was featured as a TV personality for the “StacksTV Show” w/ Toquon Tha MC on the MYX Cable TV Network (shown in over 15 million homes nationwide). Icy Ice helped expand the exposure of “Video Turntablism” through his weekly club performances and through a variety of high profile online platforms such as “BReal.TV (Cypress Hill’s online channel) & MYXTV”. Icy Ice co-produced 2 albums with “Soul Elevation” featuring Toquon Tha MC. Icy Ice has been the resident DJ for all of Guerilla Union’s “Rock The Bells” Hip Hop Music Festivals. Icy Ice produced events as “SPECTRUM” as well as “LEGEND Entertainment” and has owned 3 retail record store locations “STACKS – The Vinyl Authority” in Cerritos, Ontario & San Diego. He also toured as the DJ for legendary Hip Hop artist “KRS-One” & was resident DJ for home games for the “WNBA Los Angeles Sparks”.
A renowned turntablist, entrepreneur and elite party rocker, DJ Icy Ice continues to push the boundaries entertaining and motivating audiences worldwide through music.
Malaya Filipino American Dance Arts
Anna Lisa de Guzman is Co-founder and current Executive Director of Malaya Filipino American Dance Arts. She is a cultural ambassador with 28 years of Philippine dance experience. DEXA Technologist with more than 16 years of experience performing Bone Densitometry exams, developing and implementing protocols for Dexa scans within the department. Health caregiver for Providence St. Joseph Medical Center for more than 18 years.
Jackson Stone Financial Services
Rosalie Manansala is the President of Jackson Stone Financial Services. Prior, she worked for companies and organizations like GreenLake Investment Management LLC, Bobrick Inc., Deloitte Tax LLP, and the Broad Foundations. She received her BS in Accounting from CSUN.
Ramon Mella, Administrative Coordinator, Los Angeles Unified School District (LAUSD). Ramon brings over 20 years of experience in educational leadership. He served as a teacher, school site administrator in secondary schools and currently a vital member of LAUSD’s Division of Instruction. Through his leadership, he has helped transform low performing schools to safe learning environments that offers opportunities for academic success for all students. Ramon is also a proud member of the Alliance of Asian Pacific Administrators (AAPA) and Council of Mexican American Administrators (CMAA).
Local District Northwest LAUSD
Joseph Nacorda is the Superintendent for Local District Northwest for LAUSD, the largest public school district in the state and second largest in the country. He has been an educator for over twenty years previously serving as a teacher, counselor, assistant principal, and principal. He received his BS from UCLA and his MS in Administration & Counseling from the University of La Verne.
Director of International Real Estate Inv.
Since 2006, Jonathan has sourced or participated in over $3.0 billion in real estate transactions. Throughout his career he has managed the acquisition, development and asset management of commercial retail, office, multi-family, hospitality and industrial property types across the US for value-add, core, and opportunistic strategies.
Jonathan is currently a Director of Real Estate at Runway Group, where he is responsible for developing and executing diverse real estate strategies across Northwest Arkansas and other metros throughout the United States. His previous experience includes Walmart, The Irvine Company, DEXUS Property Group, and Equity Office Properties.
Mr. Navallo is pursuing his Master in Urban Planning from the USC Sol Price School of Public Policy (estimated graduation August 2020). He also holds a Master in Business Administration with a focus on Business Analytics from the Sam Walton School of Business at the University of Arkansas, and a Bachelor of Sciences Degree in Business Administration with a concentration in Managerial Finance from the California State University of Long Beach. He is a CCIM Candidate, and a member of the Urban Land Institute (ULI). Lastly, he serves as a board member of SIPA (Search to Involve Pilipino Americans), an organization whose goal is to enhance the quality of life for Filipino Americans.
Allen Palos is Project Manager for ABS-CBN International a global multimedia conglomerate with over 5 million subscribers around the world and parent company to The Filipino Channel. With over 20 years of experience as an event producer for events with artists like Jay-Z,, Destiny’s Child and Lebron James, he has helped bridge the gap between Filipino culture and the mainstream through his events and involvement. He also serves as a board member for SIPA, the largest Filipino nonprofit charity in the US.
For 16 years he was the Head of Marketing for global comedian Jo Koy, helping him to catapult to 100% sellout crowds and is in the process of developing an array of new talent called the MyxCast, a millennial group of creatives, artists and curators in the entertainment industry. He has a heartfelt passion for helping bring young Filipinos back to the Philippines & has helped bring over 500 people back to the islands to experience the beautiful culture while connecting to their family’s roots.
Head of Analytics,
Media & Entertainment
Reggie Panaligan is the SVP of Research & Analytics at Paramount Pictures, where he launched the newly-formed Marketing Analytics department responsible for maximizing the potential of data in order to generate consumer insights and improve effectiveness of marketing activities. Prior to this role, Reggie worked at Google as the Media & Entertainment Analytical Lead responsible for uncovering underlying digital trends and developing forward-thinking, data-driven marketing recommendations. He holds an undergraduate degree from U.C. Berkeley, and earned an MBA from the UCLA Anderson School of Management. He is a Board Member of the non-profit organization Search to Involve Pilipino Americans, and is a mentor in the Big Brothers Big Sisters of Greater Los Angeles program.
Law Offices of Mardi J. Ross
Mardi J. Ross received her Juris Doctorate and Masters of Business Administration degrees from Chapman University in California, and was admitted to the Bar in California and Ohio. She graduated with a Bachelor's of Arts degree in Political Science from the University of California, Berkeley. Having worked as a paralegal, law clerk and mediator prior to becoming a licensed attorney, Mardi has accumulated over 10 years of experience in the legal field.
Mardi's own experience of immigration gave her a unique understanding of the legal challenges facing immigrants in America, and ultimately motivated her to pursue a career as an attorney. She is authorized to practice immigration law in all 50 states. As her clientele grew to include business and property owners, she expanded her practice to include corporate, estate planning and asset protection services.
In addition to running her practice, she is also Of Counsel to Abrams & Taheri, a law firm specializing in personal injury, real property law, immigration, wills & trusts and business litigation. A big supporter of small businesses and a self-proclaimed entrepreneur, Mardi is also a business development consultant and owner of a print and digital design company, MJR Creative Strategies LLC.
Founder & President
Perla is a women-empowerment advocate, a community activist, health promotora, civic engagement leader and events & sports organizer who earned her wealth of experience from working with international health institutions that include the World Health Organization Geneva and King Faisal Specialist Hospital (KFSHRC) Saudi Arabia, among others.
Among the many hats that Perla wears - community ambassador of ABS CBN International Foundation; Founder & President, Movement to Help End Rape & Other Child Abuses (MOTHER Movement) which influenced the filing of legislation during the 11th-17th Philippine Congresses and the publication of the MOTHER Self Protection Manual Vol. 1 and Vol. 2 with corresponding DVD. Perla currently works as the patient & community liaison with Asian Pacific Health Care Venture, and is facilitating the Filipino Family Caregiver Support Group, among other programs of this health center.
Perla has received several awards/citations including Bagong Bayani (New Hero) Presidential Award; a Citation from the Commission on Filipinos Overseas - for having been nominated and officially endorsed to the Presidential Awards for Filipino Individuals Overseas in appreciation of her efforts in advancing the causes of communities overseas, among others.
Jennifer Taylor, Managing Principal of Alexian Advisors, is an entrepreneur in private equity commercial real estate investments focusing on an Urban Ambiculture Real Estate strategy which invests and develops in markets with strong Asian population. Her professional experience spans over 25+ years in commercial real estate. She sits on the board for trade organizations FIIRE (Filipinos in Institutional Real Estate), AAREP (African American Real Estate Professional) and founder of a diversity program, Swirls for Girls.
Reed Smith LLP
Ernie Ocampo is Counsel in the Entertainment & Media Industry Group of law firm Reed Smith LLP. He advises clients in various stages of development in a broad range of transactions, including business launches, joint ventures, and mergers & acquisitions. In addition to serving as pro bono counsel for SIPA, Ernie serves on the boards of Los Angeles-Makati Sister Cities, Philippine American Bar Association, and USC Asian Pacific Alumni Association.